This project supported Canada Goose’s presentation of the SS26 Sales Conference, delivering a comprehensive suite of seasonal assets for wholesale partners under a highly accelerated timeline. The production captured the full SS26 Mainline collection through a combination of on-figure, off-figure, and still life photography, alongside the creation of both physical and digital lookbooks, video showroom assets, clothing hangtags, market invitations, and imagery for the wholesale ordering platform.

The scope required close collaboration across creative, wholesale, and operations teams, with multiple deliverables moving in parallel. Despite significant logistical and creative constraints, the project was executed efficiently and cohesively, maintaining brand standards while meeting critical commercial deadlines. The final work became a key sales tool for the season and was met with strong internal approval.