Canada Goose’s Shai Gilgeous-Alexander Collaboration
Producer
role & responsibilities: produce the off-figure stills project end-to-end, lead pre-production through post-production and delivery, hire and manage crew, manage legal contracts and financial paperwork
This project involved photographing product prototypes at varying stages of completion, requiring close coordination with the product design team to ensure all final details were accurately represented through post-production retouching. The schedule was highly compressed, demanding efficient workflows and fast decision-making to meet a fixed launch date.